by tilen | Oct 2, 2026 | Blog
Data-driven attribution uses your own account history and machine learning to assign fractional credit across every touchpoint in a customer’s path, rather than crediting a single click. Enable it once you have enough conversions to support a stable model and you run...
by tilen | Oct 1, 2026 | Blog
The setup that makes your data usable for bidding is simple in outline even though the details matter: create conversion actions in Google Ads, deploy matching tags through Google Tag Manager, turn on enhanced conversions, and confirm everything with Tag Assistant....
by tilen | Sep 30, 2026 | Blog
NAP consistency means your business Name, Address, and Phone number match everywhere they appear online, and NAP+W adds the website URL to that trio. The single fastest fix is to set one master NAP on your website and Google Business Profile, then hunt down and...
by tilen | Sep 29, 2026 | Blog
If your business is open to the public, your website almost certainly falls under Title III of the Americans with Disabilities Act, and the practical target to work toward is WCAG 2.1 Level AA. State and local government sites face a separate, codified rule with firm...
by tilen | Sep 28, 2026 | Blog
Yelp forbids businesses from soliciting or paying for reviews, and violating that rule can get honest feedback suppressed or trigger a public Consumer Alert on your page. If you spot a review that breaks the rules, report it with specific evidence, but respond...
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