7 Local Marketing Ideas for Spas to Boost Business

Every spa wants that steady flow of folks walking through the door. A whopping 98% of people turn to the internet when searching for local businesses like spas. Surprising, right? Most owners pour money into fancy décor or new services but forget the real secret lies...

Understanding Why Online Presence Matters for Small Businesses

Every small business wants more customers. These days that starts with how you show up online and over 81 percent of consumers research companies on the internet before making a purchase. Sounds like all you need is a website, right? Not quite. True online presence is...

Understanding the Fundamentals of Email Marketing

Email marketing lets businesses land right in your inbox and connect on a personal level. Plenty of people think it is old news, with social media grabbing all the headlines. Yet the numbers say something different. Email marketing delivers a jaw-dropping $42 for...

11 Email Marketing Best Practices for Small Businesses

Every small business wants emails that people actually read and act on. Yet more than 60% of emails are now opened on mobile devices, and many get ignored before they even hit the inbox. Most people think the secret lies in slick designs or catchy slogans, but that...