What is Local PPC? Understanding Local Online Advertising

Local PPC might sound like just another marketing term. Yet for small businesses, this targeted method can make a massive difference. Research shows that local PPC delivers extraordinary marketing efficiency, allowing small businesses to reach the right customers...

Master Online Reputation Management for Dentists

Dental practices are finding that a patient’s first impression is made online long before anyone sits in the dentist’s chair. More than 70 percent of patients now check online reviews before they ever book an appointment. That seems like a simple popularity contest...

Master Dental Practice Online Marketing for Local Growth

Dental practices used to rely on word of mouth and neighborhood flyers. Now, over 70 percent of patients start their search for a new dentist online. Surprising, right? Most dentists still pour money into traditional ads without realizing that a strong digital...

Effective Digital Marketing for Builders: Grow Your Business

Digital marketing has become a game of precision for builders aiming to stand out in a busy market. Over 90 percent of construction buyers start their research online before ever picking up the phone. But most builder websites and ads miss the mark, attracting plenty...

Understanding Why Track Marketing Performance Matters

Tracking your marketing performance sounds like just another routine task. But here is what jumps out. Businesses that consistently track their marketing efforts can slash marketing waste by up to 30 percent according to Harvard research. That level of savings flips...